Does patient empowerment matter in building loyalty?

نویسندگان

چکیده

Patient empowerment is becoming an essential tool for improving patient–doctor relationships in the healthcare sector. Past research on within this sector has focused primarily hospital staff such as nurses and practitioners, whereas very few studies have patients. Moreover, even less attention been paid to exploring effect of patient patients' trust doctors, relationship commitment loyalty. Hence, we investigate between components (patient education, perceived control, doctor support participation), doctors commitment, which leads desired state Using hospital-intercept surveys, 234 responses were obtained from patients at a private facility Kuala Lumpur, Malaysia. partial least-squares structural equation modelling (PLS-SEM) techniques, results demonstrated that who empowered through education more trusting also fostered towards their doctor. participation control did not produce similar outcomes. Consequently, was found be dominant predictor building This study broadens dimension by adding shown positive impact promote In increasingly competitive market where loyalty highly sought after, these findings suggest empowering during consultation conducive long-term doctors.

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ژورنال

عنوان ژورنال: International Journal of Consumer Studies

سال: 2021

ISSN: ['1470-6431', '1470-6423']

DOI: https://doi.org/10.1111/ijcs.12718